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My perspective on online share of voice

iMedia just ran some of my thoughts on share of voice as a byline: http://www.imediaconnection.com/content/16198.asp

Good stuff. Go read that, it’s all there.

This entry was posted on Thursday, August 23rd, 2007 at 7:35 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “My perspective on online share of voice”

  1. Idetrorce Says:
    December 15th, 2007 at 8:42 am

    very interesting, but I don’t agree with you
    Idetrorce

  2. brent Says:
    December 15th, 2007 at 12:25 pm

    Pretty insightful feedback!

  3. Cogblog Says:
    February 20th, 2008 at 9:36 am

    Critique of Compete.com’s new Behavior Match product…

    Compete.com launched a new product called Behavior Match that I read about in an advertisement cloaked as data driven article in Seeking Alpha.  (Reprinted (or originally) on their blog)
    This comes dangerously close to my day job, so I want to be clea…

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