Comments on: Blue Lithium bought by Yahoo - Does it matter? http://www.cogmap.com/blog/2007/09/06/blue-lithium-bought-by-yahoo-does-it-matter/ The Official Blog of Cogmap, the Org Chart Wiki Sat, 22 Nov 2008 13:02:44 +0000 http://wordpress.org/?v=2.6.3 By: brent http://www.cogmap.com/blog/2007/09/06/blue-lithium-bought-by-yahoo-does-it-matter/#comment-201 brent Wed, 12 Sep 2007 03:03:15 +0000 http://www.cogmap.com/blog/2007/09/06/blue-lithium-bought-by-yahoo-does-it-matter/#comment-201 That is probably closer to the truth, but it is only true insofar as Yahoo! is able to demonstrate that they are able to grow the strength of Blue Lithium's advertiser marketplace. If they don't build a stronger market of buyers, they will not be able to utilize more of Yahoo's inventory. At least, that's my impression. That is probably closer to the truth, but it is only true insofar as Yahoo! is able to demonstrate that they are able to grow the strength of Blue Lithium’s advertiser marketplace. If they don’t build a stronger market of buyers, they will not be able to utilize more of Yahoo’s inventory. At least, that’s my impression.

]]> By: Searchquant http://www.cogmap.com/blog/2007/09/06/blue-lithium-bought-by-yahoo-does-it-matter/#comment-200 Searchquant Tue, 11 Sep 2007 22:11:14 +0000 http://www.cogmap.com/blog/2007/09/06/blue-lithium-bought-by-yahoo-does-it-matter/#comment-200 I wonder if the real losers from Yahoo's BlueLithium and RightMedia acquisitions are Ad.com (AOL) and Valueclick. Does life get harder for Ad.com and Valueclick now that Y! owns BL and RM? Does Y! try to retain more of the Y! remnant inventory inhouse? I wonder if the real losers from Yahoo’s BlueLithium and RightMedia acquisitions are Ad.com (AOL) and Valueclick.

Does life get harder for Ad.com and Valueclick now that Y! owns BL and RM? Does Y! try to retain more of the Y! remnant inventory inhouse?

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