Great post by Susan Mernit discussing how hard it is to blog about work because there are risks.
This is definitely an interesting challenge. Personally, I have tried to avoid blogging about my personal life here, although I could easily fill gigs of disc with that stuff. (i.e. I am not being Ayako.) That leaves professional interests, without my actual professional work in many instances. I have reached to give my opinion on some industry topics, but generally, a tiny fraction of what I see going on gets commented on.
I am probably the most visible person that works for my employer blogging on issues that are remotely related to our business/industry, and no one really knows who I am, so that says something. Notice how I self-censor and do not mention my day job employer in this post due to the risk of SERPs, although virtually everyone who probably reads this blog knows all too well.
The result is a lot of posts about Cogmap coding by me, a lot of posts about Macs by Rob, and a lot of posts about WordPress by Matt. And those are the bloggers in my department. What are we all working on day-to-day? Couldn’t be further from this stuff.
I also think this is what kills the blogging efforts of some of my co-workers. Between not blogging about what you ate for breakfast, and not blogging about what you worked on all day, sometimes blogging can be a grind. Jon and Greg are good examples of people struggling to overcome this, I imagine.
This is probably why so much of the Internet is people blogging about blogs…