So everyone in the world is reporting that Facebook had an all-hands where they talked about 07 results. 2007 revenue: $150m.
I went on comScore and tried to figure out total page views. According to comScore (frequently cited as under-reporting): ~167b page views.
So the effective RPM of Facebook pages is theoretically: ~$0.89?
In the big scheme of things, that is neither here nor there. What I find really interesting is this other TechCrunch post: Lookery guarantees 12.5 cent CPMs for Facebook apps
That implies that this ad network is doing a much poorer job than Facebook of monetizing relatively similar inventory. Yow! Obviously, the next step is to drill down to the performance of the inventory, but I am bound by a variety of contractual pieces of paper to not discuss my findings here!
Update: More celebrity sightings! Scott Rafer critiques my critique in the comments and then I agree with everything he says, which don’t deny my earlier points. Definitely click through your RSS feed and read all about it. Alas, he didn’t create a Lookery chart on Cogmap, so I had to.
It is always cool when people, whose blog you read, suddenly read yours for a moment.