http://www.cogmap.com/blog/2008/02/20/critique-of-competecoms-new-behavior-match-product/ The Official Blog of Cogmap, the Org Chart Wiki Sat, 22 Nov 2008 12:46:09 +0000 http://wordpress.org/?v=2.6.3 http://www.cogmap.com/blog/2008/02/20/critique-of-competecoms-new-behavior-match-product/#comment-420 Stephen DiMarco Wed, 20 Feb 2008 17:01:34 +0000 http://www.cogmap.com/blog/2008/02/20/critique-of-competecoms-new-behavior-match-product/#comment-420 [Disclosure - I am the CMO of Compete] Thanks for the review of the product. You make good points about going beyond the simple index to understand pricing and unduplicated reach. These are part of the roadmap and you'll be a happy camper when we roll these and other extra features out. I disagree with your comparison to Comscore. While they might provide similar information for the largest properties, they cap out at the top 15,000 or so sites. Because our panel is so much larget than Comscore's, Behavior Match looks across the top 1,000,000 sites so marketers can find new and more targeted opportunities at a lower cost. We do the torso better than anyone. [Disclosure - I am the CMO of Compete]
Thanks for the review of the product. You make good points about going beyond the simple index to understand pricing and unduplicated reach. These are part of the roadmap and you’ll be a happy camper when we roll these and other extra features out. I disagree with your comparison to Comscore. While they might provide similar information for the largest properties, they cap out at the top 15,000 or so sites. Because our panel is so much larget than Comscore’s, Behavior Match looks across the top 1,000,000 sites so marketers can find new and more targeted opportunities at a lower cost. We do the torso better than anyone.

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