AOL acquires Bebo. I know nothing about the deal and very little about Bebo, but I like the sound of it and I want to go on the record with that opinion. Driving integration with AIM is a great idea and one they have already tried unsuccessfully with AimPages, but I think you have to keep pushing on this until you get it right.
Also, owning a big social network is good. MySpace and Facebook are not owned by Google, MSN, or Yahoo. So AOL has something they don’t have. That is good. And page views are growing (albeit low value views).
Realistically, I suspect that no one (maybe Google?) knows more about monetizing social inventory than Advertising.com.
We live in interesting times!