The Official Blog of Cogmap, the Org Chart Wiki



Yahoo Search Marketing won’t let Cogmap bid on “Yahoo org chart”

So yesterday, as part of work for something else, I signed up for Yahoo Search, to supplement my Google spend.   Cogmap’s approach to buying keywords is indicative of the tiny niche we play in: We buy thousands of keywords that all look like “<Fortune 1000 company> org chart”, “<Fortune 1000 company> organization chart”, etc.  These terms are cheap, my clickthrough rates are near 10%, and my results are high quality.  This is a win for everyone.

First, Yahoo wouldn’t let me enter more than 50 keywords in my first campaign.  Whatever.

Second, and most dumbly, I got a message when I logged in the next day that Yahoo would not allow me to bid on the terms “yahoo org chart” or “yahoo organization chart”.

That makes me laugh…

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