So yesterday, as part of work for something else, I signed up for Yahoo Search, to supplement my Google spend. Cogmap’s approach to buying keywords is indicative of the tiny niche we play in: We buy thousands of keywords that all look like “<Fortune 1000 company> org chart”, “<Fortune 1000 company> organization chart”, etc. These terms are cheap, my clickthrough rates are near 10%, and my results are high quality. This is a win for everyone.
First, Yahoo wouldn’t let me enter more than 50 keywords in my first campaign. Whatever.
Second, and most dumbly, I got a message when I logged in the next day that Yahoo would not allow me to bid on the terms “yahoo org chart” or “yahoo organization chart”.
That makes me laugh…