Cogblog

The Official Blog of Cogmap, the Org Chart Wiki

 

 

The Guarantee

Offering an unconditional guarantee is a great mechanism for engaging clients. I first read about this strategy in a book by David Maister. Cogmap has never offered these in site licenses before and frankly, it is because I never thought of it.

Now that problem is fixed!

If you aren’t unconditionally guaranteeing your work, do you have so little faith in the quality of your work?

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