The Official Blog of Cogmap, the Org Chart Wiki zips toward the top

Everyone in the office is abuzz with talk of  Fmylife has skyrocketed to the top of traffic statistics in a very short period of time.


Fmylife is a remarkably simple application.  There are only three things you can do on the site:

  1. Read stories
  2. Vote that the person deserved or did not deserve the terrible thing that happened to them
  3. Submit a one paragraph story that starts with “Today, ” and ends with “FML”

The design has two images: a “new” icon next to new FMLs and a “share this” icon.

So this is not popular because it has a sleek web 2.0 design or some amazing functionality.  Almost any Rails developer could probably code the entire site in a couple of days.  This was simply good execution of an idea and effective development of the concept as a marketing meme.  Amazingly, when you look at technorati, there haven’t been a lot of major blog posts about fmylife to date and not even a substantial amount of long-tail blog posts.

What made for great execution?  The barrier to participation is remarkably low.  Voting is a simple click with no login.  Submitting a story involves giving yourself a nickname, picking a category, and writing a sentence.  With barriers this low, it is easy for even casual readers to get involved – and many do!

We can also look at the ranks relative to other web sites:


Wow, FML is as big a hit as MSNBC. I bet it costs a lot less to build and run. It grew faster than Hulu and Hulu had the best content licenses in the history of the Internet.

A great example of the power of a great idea.

2 Responses to “ zips toward the top”

  1. Julien Says:

    Good website… actually was the unofficial english version until, FML was lunched a couple of month later. is the original website…

  2. w0rd Says:

    i personally think is better then all of them.. Not only do they let people post stories but they also have Jokes + confessions..