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Guerilla Marketing Technique 101

expensify.comI recently signed up for Expensify.  I needed to track expenses for something else and it seemed like a good idea.  Moments after I registered, I got the following email:

From: David Barrett

Subject: Welcome to Expensify

Hi there!  I see you just signed up for Expensify, welcome!  Can you tell me about yourself?  Namely, what sort of work do you do, how big is your company, how do you currently do expense reports, how did you learn about Expensify, how do you hope to use it — that sort of thing.  Thanks!

I immediately sent an email to David asking if this was an automated form email and his reply was:

Yep, it’s timed to come roughly 30 minutes after you sign up (but it’s randomized to appear natural).  You should totally steal the technique: it works *so amazingly well* for convincing people to reply who just need a little encouragement.

Regardless, glad to have you on board for Expensify!  Please let me know if you have any questions or suggestions, or if I can help in any way.

I completely believe him!  The email comes across as so casual and authentic, it does a fantastic job of inviting response.  Who could resist?  And response is fantastic.  I now have a relationship with both Expensify and David!  Surely I will look him up when I am next in San Francisco.

This is a great example of some of the little things you can do that make a big difference in generating customer evangelists.

One Response to “Guerilla Marketing Technique 101”

  1. Cogblog » Blog Archive » Guerilla Marketing 102 Says:

    […] So what does David at Expensify do after I give him a little blog love last week? […]