The Official Blog of Cogmap, the Org Chart Wiki



Guerilla Marketing 102

So what does David at Expensify do after I give him a little blog love last week?

He shoots me an email asking if I could tweak the post to be a little more SEO friendly towards him.  Now “track expenses” is a link to expensify!

This is another smart idea:

  • Obviously the SEO wars are important and that little bit of link juice helps.  (Little does he know that no one reads this blog!  That is other posts!)
  • He is hitting me at a moment when we have a great relationship!
  • Asking favors continues to build the relationship and dialogue.  That means asking favors is a good thing.  I will be posting on that more soon.

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