I have talked before about the difference between Twitter and Facebook. Recently, I said that Twitter was momentarily slumping, but it was just momentary. I got some push back on that. Is Twitter suffering more seriously? Don’t know, but you heard my take. Let me add this caveat: Twitter, assuming there are no huge changes, will never be as big as Facebook. Because Twitter is for sharing information with the world and Facebook is for interacting with friends, Facebook has an inherent virality that Twitter does not have in their current model. Facebook has your friends nagging you to join. Twitter is where you are missing out on what Ashton Kutcher is doing. Facebook is where you are missing out on what your friends are doing. Ashton will never nag you.
While Twitter is a new and different kind of communication from Facebook, the mechanism that they use is not as viral as Facebook because it is about looser linkages of interest than linkages of a specific “knowing each other” relationship. That is ok. It just means that it will be a little smaller. The kind of meaningful data for targeting that they are gathering is great. Not Facebook great (every aspect of your life), but great just the same.
How many people need to talk to complete strangers?