http://www.cogmap.com/blog/2009/12/04/aol-pulling-inventory-from-ad-com/ The Official Blog of Cogmap, the Org Chart Wiki Wed, 28 Jul 2010 20:29:26 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.cogmap.com/blog/2009/12/04/aol-pulling-inventory-from-ad-com/comment-page-1/#comment-2560 Turner’s Jacobs On Audience Buying; Agencies To Profit Share With Clients; IPO News; The Holiday Shopping Spree Mon, 07 Dec 2009 11:35:20 +0000 http://www.cogmap.com/blog/?p=598#comment-2560 [...] Former AOL product guru, Brent Halliburton, looks at recent news that Ad.com may no longer be able to sell AOL inventory. Halliburton notes that this would make sense for AOL as it looks to gain control of its inventory and drive higher eCPMs but notes the irony: "The original investment thesis behind AOLs acquisition of Ad.com those many years ago was that if they owned their own remnant monetization engine, it would be smart because they could keep their margin." Read the post. [...] [...] Former AOL product guru, Brent Halliburton, looks at recent news that Ad.com may no longer be able to sell AOL inventory. Halliburton notes that this would make sense for AOL as it looks to gain control of its inventory and drive higher eCPMs but notes the irony: "The original investment thesis behind AOLs acquisition of Ad.com those many years ago was that if they owned their own remnant monetization engine, it would be smart because they could keep their margin." Read the post. [...]

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