Was DMX a tool for non-premium advertisers? I didn’t think so. Someone help me out here.
I thought DMX was a tool for non-brand name inventory. Specifically, I thought DMX was a daisy chain management system that competed with Pubmatic and Rubicon and was getting beat badly. Positioning this as enabling premium advertising in the exchange seems like an exaggeration and a way to put a positive marketing spin on the orderly shutdown of a niche product without hope at Yahoo.
Someone tell me I am wrong?