I knew when I started my new, new thing that I would need to raise capital. And I knew a fair amount about the process, despite never having raised capital before. But I learned something new recently that has been a bit dumb-founding:
- Everyone says, “Don’t pitch the people most likely to invest first. Practice with people less likely to pitch.”
- But as it turns out, the people most likely to invest are the people that it is easiest for me to get meetings with and they are the people most open-minded to giving me good coaching.
Funny how that works!