Thinking about the web site we are building for my new company. One thing that seems like it is in some flux today is the dreaded “About Us” page. To me, it used to be a one paragraph mission statement with a few links to a few static pages:
- The Team
Even Tumblr’s about us page is fairly typical and meets this standard.
But I get the distinct feeling that About Us pages are changing. I have recently seen About Us links on web sites that were, rather than linking to an “About Us” page, links to:
- The Company Blog
- Facebook Fan Page
All of these are most notable for their ease of maintainability. Clearly, small companies think having an About Us page is a pain in the butt.
Certainly, the biggest change, in general, for About Us pages is the growth of Twitter and Facebook Fan Pages. It seems like every company has a Twitter account and/or a Facebook Fan Page and they try to get people to follow them/be their fans. So now every company has a link to these things on their web site. Also, they want to push information out to these followers. The result is that this is a fairly good place to keep information like “news/press” and “jobs”. Now if your about page has this data, it becomes redundant data maintenance.
It takes a big marketing department to want to do that.
I am interested in everyone’s thoughts here. What would you like to see my company do?