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The Official Blog of Cogmap, the Org Chart Wiki

 

Archive for October, 2010

 

Reaction to Yahoo’s Acquisition of Dapper

Thursday, October 7th, 2010

AdExchanger didn’t ask me for my opinion in their blurb of opinions on Dappers acquisition, so I thought I would blog my own.  Here you go folks:

“Yahoo’s decision to acquire the premier event marketing company in the online advertising space should come as no surprise.  Whenever I go to a Fixing Advertising event, I always felt like it was over-run with Yahoo people.”

That is what Dapper does, right?  Throw those great parties all over the world?

The Four Hour Business Model

Thursday, October 7th, 2010

When I go through books that I really recommend to people, one key book is the Four Work Week:

Here is my personal book review for the Four Hour Work Week:

The first 30 pages make it sound utterly hokey, but press on, there is something good! Not only did I find many practical lessons on how to streamline my life, presented in a way that made me rethink common practices I engaged in frequently, but I spent quality time pondering an important lesson:

It is time to do the things you always wanted to do.

The quintessential logic is this:

If you make a great salary, say $200k, if you were saving $50k a year you would be socking away a ton of money. So if you socked away $50k for 20 years, you have (drumroll please) one million dollars. So in 20 years you might have a million bucks. You are probably not saving that kind of money today. So your average person should probably assume that they will never be rich and/or retire early. You are going to work most of your life. Hence, whatever your bucket list looks like, you should get started on it now and focus on finding ways to do it affordably.

The more I thought about that the more I realized that there was a lot of truth there.

Regardless, I liked the message, once I got past the first 30 pages of infomercial, and I liked the practical manner in which it was shared. The goal was not to get your work day down to 4 hours, but rather I took away from it a slightly different spin on the classic Franklin Covey “spend time on what is important (living your dreams) and less time on what is not important but may seem urgent (doing expense reports)”

His new book is The Four Hour Body.

While the Amazon description sounds like a snake oil salesmen, in Ferriss we trust, as the saying goes. I loved his blog post on weight lifting and it leaves me committed to reading the book. Go buy it now.

Remember, life is too short to not get started on interesting things now. Get to it.

AppNexus sponsors Cogblog, raises $50m Series C

Tuesday, October 5th, 2010

Coincidence?  I think not.

Ad System Ecosystem of 2012

Tuesday, October 5th, 2010

Everyone loves a good ecosystem slide.  In fact, in the ad space, virtually everyone has seen the GCA Savvian slide re-used in 100 different contexts:

When Terence Kawaja left GCA Savvian to form Luma Partners, he promptly put out another one.  In fact, he gave a pretty laminated version to AdExchanger while I was standing right next to John and when I asked for one, I got blown off!  True story.  Anyway, this is the ecosystem in 2010 according to Luma:

I have good news, and a revelation for people in the online advertising space.  I have traveled into the future and brought back Luma Partners slide from 2012.  And lo, the slide was presented:

Or was this from a secret internal Google presentation last week?  Only TechCrunch knows for sure!