Everyone loves a good ecosystem slide. In fact, in the ad space, virtually everyone has seen the GCA Savvian slide re-used in 100 different contexts:
When Terence Kawaja left GCA Savvian to form Luma Partners, he promptly put out another one. In fact, he gave a pretty laminated version to AdExchanger while I was standing right next to John and when I asked for one, I got blown off! True story. Anyway, this is the ecosystem in 2010 according to Luma:
I have good news, and a revelation for people in the online advertising space. I have traveled into the future and brought back Luma Partners slide from 2012. And lo, the slide was presented:
Or was this from a secret internal Google presentation last week? Only TechCrunch knows for sure!