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Mobile user agents is kind of a big problem

Right when you thought browsers were crazy, we enter the mobile era – and I am here to tell you that mobile user agents suck!

Hint: If you are trafficking campaigns in DFP and you target iOS, it only targets iPhones, it will not target iPods. There is no way to target iPods!

Mobile user agents are like rabbits – there are a bunch of new ones every week. If you think about it, we had huge problems with browser user agents and there were only a few and they only came out with a new one once or twice a year. New phones come out every day. And they have things like “new screen resolution” that break everything.

Collectively, that is a loud sucking sound.

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