Cogmap’s home page is awesome. It is awesome like an Apple product. That is how awesome it is.
I was contemplating Cogmap’s home page today and how I could change it to make you love Cogmap more. (Cogmap is both severely under-resourced and was created pre-good tools for split-testing, so no other home page has ever really existed.)
Here is my story:
One of the great things about Apple marketing is that all they do for marketing is show you how to use the product. When people go buy an iPhone, they already know how to use it because the commercials they saw that made them want the iPhone trained them how to use it.
The Cogmap home page is fairly similar in that way. It does a great job of showing you what the product does and how to use it – it’s usability, much like a good Apple product, is its best feature.