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Apple: Pride Before The Fall?

Tuesday, November 5th, 2013


I have been watching TV a bit lately (Welcome back, National Football League!) and have seen a new advertising trend that has concerned me.

I used to tell everyone how great Apple advertisements were because they would show you one of their products and they would show you how it works. These ads were great. One of the interesting things about Apple products is they don’t come with an instructional guide or tutorial. You just have to figure it out. The good news is that you have been watching their ads for months and their ads taught you how to work your phone.

Apple ads showed you amazing things: Here is how you unlock the phone. This is how you play music. This is how you call someone. This is how you take pictures. This is how apps work.

And frankly, with the diversity of the Android ecosystem, this was differentiating. I don’t know how a Samsung phone works. I don’t know what that experience is like.

With the release of the new Apple phones, they have a new marketing campaign and it threatens to up end the apple cart a bit: This is a pink phone. This is a yellow phone. This is a purple phone.

If I were Samsung, I would be running commercials of people and have them “show us” the apps they have that make people say, “wow” that differentiate the Android from the iPhone. Apple’s decision to move away from marketing the software to marketing the soft stuff of different colors could be Apple confessing that their product has become less exciting or it could simply be a costly mistake.

Rachel Zoe is my hero

Tuesday, April 16th, 2013


Rachel Zoe is my idol and she should be your also.

Who is Rachel Zoe? Well, if you have to ask, this is probably not that interesting a post. Rachel Zoe is a professional fashion consultant and star of her own reality TV show. I saw her reality TV show for the first time the other day and I have to say, it was about what you would expect: It was basically terrible. But Rachel Zoe is probably a somewhat interesting person: Zoe’s current client list includes Cameron Diaz, Jennifer Garner, Kate Hudson, Kate Beckinsale, Debra Messing, Demi Moore, Liv Tyler, Joy Bryant, Molly Sims, Beau Garett, Eva Mendes, Paula Patton, Anne Hathaway, Jennifer Lawrence and Miley Cyrus. Those are some big names and they basically wear whatever Rachel Zoe tells them to wear.

Anyway, one of the “dramatic moments of the show” goes like this: She is in Paris for fashion week and having an awesome time galavanting from show to show hobnobbing with the fashion-famous. Suddenly she gets a call from America that one of her clients needs an outfit for a photo shoot for a major magazine and did not like any of the clothes that Zoe sent her before she left.

Zoe becomes distressed. She actually says, “How can today go from like the best day ever to the worst day ever. My heart is pounding.” She starts whipping her team to come up with new options for her client, but in a fairly nice way. This is supposed to, I believe, create drama on the show: “crisis!” But what it drove home to me was this: Rachel Zoe cares about her clients. When her clients are unhappy, she is super unhappy. When a client is upset with her performance, it is the worst thing in the world and she will do anything to make it right.

Do you care about your performance that much or are you content to roll with the punches?